About
So, What's the Bottom Line? covers a wide array of topics relating to the business world, from marketing initiatives to communication, customer retention to strategic planning, and everything in between. With short motivational chapters and clear and concise action plans relating to each topic, business professionals will find this new book to be easy to implement and a guarantee for success.
Perfect for salespeople, marketers, seasoned executives or entrepreneurs just starting out, So What's the Bottom Line? offers clear direction guaranteed to garner results and lead to success in the field. Experience-based tactics and common-sense ideas point out the obvious yet often overlooked human aspect of business and marketing, and demonstrate how to use human relations to further your business goals.
Topics
- Connector.
Business Strategies For Success
If I had eight hours to chop down a tree, I’d spend six sharpening my axe.
– Abraham Lincoln - Connector.
Effective Communication
You can have brililant ideas, but if you can’t get them across, your ideas won’t get you anywhere.
– Lee Iococca - Connector.
Out Of The Box Marketing
Some men look at things the way they are and ask why? I dreamof things that are not and ask why not?
– Robert Kennedy - Connector.
Execution
In the modern world of business, it is useless to be a creative original thinker, unless you can also sell what you create. Management cannot be expected to recognize a good idea, unless it is presented to them by a good salesman.
– David M. Ogilvy
- Connector.
Marketing Basics
The aim of marketing is to know and understand the customer so well, the product or service fits him and sells itself.
– Peter Drucker - Connector.
Marketing Initiatives
Many a small thing has been made large by the right kind of advertising.
– Mark Twain - Connector.
Sustaining Your Business
The customer is why you go to work. If they go away, you do, too.
– David Haverford - Connector.
Strategic Planning
By failing to prepare you are preparing to fail.
– Benjamin Franklin
Download your FREE chapter,
“The 11 ‘Power Words’ of Marketing,”
from “So What’s The Bottom Line?”

Yitzchok Saftlas
Yitzchok Saftlas is the founder and president of Bottom Line Marketing Group, an award-winning marketing agency helping hundreds of corporate, political and non-profit clients since 1992. Yitzchok's new book: 'So, What's the Bottom Line?' published by Morgan James, contains timeless advice for marketers, seasoned executives and entrepreneurs. He is the host of the weekly business radio show, 'Mind Your Business' on 77WABC in the New York / New Jersey metro area as well as on C-Suite TV and C-Suite Radio. Additionally, Yitzchok is a featured columnist in the Yated newspaper and Mishpacha Magazine, both international weekly publications.
Radio Interviews
Interview with Nachum Segal on JM in the AM, 91.1 FM WFMU
Interview with Zev Brenner on Talkline, 620 AM WSNR
Interview with the 'Moneywise Guys' on 96.1 KERN Radio in Bakersfield, CA
Interview with “Business With The Boys” on – AM580 KRFE in TX
Kol Mevaser
KLORadio The Mills Crenshaw Show – 03.01.16 in Salt Lake City
For corporate packages and bulk orders,
call 718.412.3508 or email ms@BottomLineMG.com